Observations of regulatory violations made from areas open to the public are known as:
a. "open-air" observations b. "close-air" observations c. "free-field" observations d. "open-field" observations
e. "public-field" observations
d
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Which of the following terms refers to the add-on services, such as credit, delivery, installation, and repairs, provided by a marketing channel?
A) service backup B) product accessories C) external products D) product variety E) service extensions
Downsizing often results in one-time charges against income
Indicate whether the statement is true or false
________ is the process of planning, conceiving, pricing, promoting and distributing goods, services, and ideas in order to satisfy consumer and business needs
A) Trade promotion B) Integrated marketing communications C) Marketing D) Advertising E) Public relations
One concern about using social media, like Twitter, to compile marketing research data is
A. high cost. B. lack of accuracy. C. bias. D. consumer privacy. E. lack of availability.