Using crowdsourcing to develop advertisements includes the following advantages, except:
A) creating buzz surrounding a contest or the consumer-generated ad
B) getting consumers involved
C) lower costs
D) getting ideas from individuals who purchase and use the product
C
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Statements that illustrate the success of global marketing include all of the following except:
A) the Coca-Cola Company supports its Coke brand by utilizing global and local marketing mix. B) Apple is synonymous with cutting-edge innovation and high-tech design. C) Italy's Benetton utilizes marketing as a knee-jerk reaction to world marketing needs. D) the backbone of Caterpillar's global success is its network of dealers. E) Germany's reputation for engineering and manufacturing provides a competitive advantage.
Most companies issue interim financial statements to the public on a monthly basis
Indicate whether the statement is true or false
A management science technique that does not assume that all parameters are known with certainty is a(n) ________ technique
Fill in the blank with correct word.
The first unit produced in a process takes 480 hr. As the number of units produced doubles, production time decreases by 18%. Using the arithmetic approach, calculate the production time for the eighth unit.
A. 217 hr B. 146 hr C. 178 hr D. 265 hr