Statements that illustrate the success of global marketing include all of the following except:
A) the Coca-Cola Company supports its Coke brand by utilizing global and local marketing mix.
B) Apple is synonymous with cutting-edge innovation and high-tech design.
C) Italy's Benetton utilizes marketing as a knee-jerk reaction to world marketing needs.
D) the backbone of Caterpillar's global success is its network of dealers.
E) Germany's reputation for engineering and manufacturing provides a competitive advantage.
C
You might also like to view...
Creation of the deferred tax asset valuation allowance account is subjective and therefore provides management the opportunity to manage earnings.
Answer the following statement true (T) or false (F)
Which of the following is NOT recognized as an advantage of using mail interviews to collect research data?
A) no interviewer bias B) good control of environment C) low social desirability D) low/moderate cost E) no field force problems
What should be the ultimate goal of a team leader?
a. forming the team b. managing conflict within the team c. making difficult decisions for the team d. developing team members to the point of being able to share in the leadership role
Explain the concept of cloud computing and how it benefits organizations that use it.
What will be an ideal response?