The decision to use an NBA star player to communicate the desirability of Nike basketball shoes represents the ________ process of the communication model

A) sourcing
B) messaging
C) acknowledging
D) decoding
E) encoding


E

Business

You might also like to view...

It is an illegal labor practice for one party in a collective bargaining agreement to insist on bargaining about a permissive issue.

Answer the following statement true (T) or false (F)

Business

Which of the following is a measure of how well a sample approximates the characteristics of a population?

a.Sampling accuracy b.Sampling error c.Sampling generalizability d.Sampling consistency

Business

Bell Company has provided the following figures as of December 31, Year 2: sales of $600,000, cost of goods sold of $320,000, net income of $120,000, and ending inventory of $64,000. Indicate whether each of the above statements pertaining to the Bell Company is true or false.________ a) Bell's inventory turnover is 5.0.________ b) Bell's average number of days to sell inventory ratio is 39.5.________ c) Bell could increase its inventory turnover by increasing prices.________ d) Bell's gross margin as a percentage of sales was 46.7%.________ e) A local competitor in the same line of business has an inventory turnover of 3.5. Assuming each firm has approximately the same gross margin rate, Bell Company is likely to be more profitable than the competitor.

What will be an ideal response?

Business

When auditing merchandise inventory at year-end, the auditor performs audit procedures to obtain evidence that no goods held on consignment are included in the client's ending inventory balance. This audit procedure provides assurance about which management assertion?

A. Completeness. B. Existence. C. Valuation and allocation. D. Rights and obligations. E. Occurrence.

Business