When you brainstorm using _________, you use a pencil and paper, or your computer, with a blank document, and record all ideas that come to your mind.
A. clustering
B. categories
C. free association
D. technology
Ans: C. free association
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Which of the following should you avoid inserting in your portfolio?
a. Ads for animal shelters b. Ads for well-known advertising like Apple or Bud Light c. Creative briefs d. All of the above
The network architecture component that is a special LAN with a group of servers that enables electronic data exchange of between the organization and the external entities it does business with is called the
a. LAN b. building backbone c. data center d. enterprise edge e. e-commerce edge
Which form of complementarity is least likely to be related to attraction and liking?
A. complementarity in behavior B. complementarity in resources C. complementarity in values D. complementarity in appearance
Advertisers use a formula based on the cost of reaching __________ to determine where to run their ads
a. ten people b. 1,000 people c. 1 million people d. all the people in a designated market area