All of the following statements are true about hybridity except:
a. It demonstrates audiences are active consumers of the media.
b. It demonstrates that audiences reflect the degree of their acceptance and rejection
of the media.
c. It demonstrates that audiences are passive consumers of the media.
d. It illustrates that audiences have the capacity to accept, alter and reject media
messages.
c___
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Personalization works to the advertisers’ disadvantage since it is difficult to target ads precisely
a. True b. False
Until Johannes Gutenberg’s invention, information was obtained from:
a) town criers; b) ministers; c) bartenders; d) the acta diurnal; e) all of the above
The text suggests that we can reduce perceptual distortions by refusing to label people
Indicate whether the statement is true or false.
Which ofthe followingis not oneofthecategories ofmise-en-scene?
a. cinematography b. editing c. production design d. performancestyle