Personalization works to the advertisers’ disadvantage since it is difficult to target ads precisely

a. True
b. False


ANSWER:
False

Communication & Mass Media

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Joe was reading a public service announcement (PSA) about drug use. When reading the PSA, Joe carefully evaluated the messages and engaged in conscious scrutiny of the arguments. We could say that Joe was a. elaborating

b. using the central route to persuasion. c. using the peripheral route to persuasion. d. priming.

Communication & Mass Media

Asking for the audience's average age is an example of an open-ended question

Indicate whether the statement is true or false

Communication & Mass Media

Almost 50% of PR practitioners have left a job due to ethical concerns

Indicate whether the statement is true or false

Communication & Mass Media

List four benefits that diversity adds to an organization, and define homogeneous and heterogeneous groups

What will be an ideal response?

Communication & Mass Media