Personalization works to the advertisers’ disadvantage since it is difficult to target ads precisely
a. True
b. False
ANSWER:
False
Communication & Mass Media
You might also like to view...
Joe was reading a public service announcement (PSA) about drug use. When reading the PSA, Joe carefully evaluated the messages and engaged in conscious scrutiny of the arguments. We could say that Joe was a. elaborating
b. using the central route to persuasion. c. using the peripheral route to persuasion. d. priming.
Communication & Mass Media
Asking for the audience's average age is an example of an open-ended question
Indicate whether the statement is true or false
Communication & Mass Media
Almost 50% of PR practitioners have left a job due to ethical concerns
Indicate whether the statement is true or false
Communication & Mass Media
List four benefits that diversity adds to an organization, and define homogeneous and heterogeneous groups
What will be an ideal response?
Communication & Mass Media