All financial intermediaries are banks
Indicate whether this statement is true or false.
Answer: FALSE
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Which element below is not part of the ERG theory?
a. Existence needs b. Interconnectedness needs c. Relatedness needs d. Growth needs
Answer the following statement(s) true (T) or false (F)
1. Age, sex, and family size are all social factors that affect the buying decision. 2. An example of a psychological factor in buying decisions was my donation of $500 to the Red Cross after 9/11. 3. The consumption chain begins with the consumer’s search for a product. 4. Marketers can develop a market advantage around any element in the consumption chain. 5. Organizational buying differs from consumer buying in that organizational purchases are much larger and more frequent.
Lucy's work is above average as far as quality and quantity of production goes; however, she refuses to do anything beyond the strict performance of her required job tasks. This is an example of
A. cognitive dissonance. B. a Type B personality. C. poor organizational citizenship. D. burnout. E. a person with an external locus of control.
Kelly Drake, marketing manager for Find-Ur-Way global positioning systems, is testing the marketing mix for one of her company's new products. The product was introduced in two different markets with different prices and packages. This suggests the new product is in the ________ step of the new-product development process.
A. screening B. idea generation C. development D. idea evaluation E. commercialization