Answer the following statement(s) true (T) or false (F)
1. Age, sex, and family size are all social factors that affect the buying decision.
2. An example of a psychological factor in buying decisions was my donation of $500 to the Red Cross after 9/11.
3. The consumption chain begins with the consumer’s search for a product.
4. Marketers can develop a market advantage around any element in the consumption chain.
5. Organizational buying differs from consumer buying in that organizational purchases are much larger and more frequent.
1. FALSE
2. TRUE
3. FALSE
4. TRUE
5. TRUE
You might also like to view...
The key to using customer service to develop long-term relationships is to view service as a way of differentiating your product from the competition
Indicate whether the statement is true or false
What is one of the major concerns regarding the increasing use of technology in service and hospitality organizations, especially regarding customer information?
a. information overload b. expense of data analytics c. too much reliance on technology for decision making d. maintaining proper security and protection of collected data
The cash basis of accounting records revenues and expenses when the cash is exchanged while the accrual basis of accounting
A) records revenues when they are earned and expenses when they are paid B) records revenues and expenses when they are incurred. C) records revenues when cash is received and expenses when they are incurred. D) records revenues and expenses when the company needs to apply for a loan.
Average inventory level at the end of each period is given by ______.
A. average inventory = (beginning inventory + ending inventory)/2 B. average inventory = (beginning inventory + ending inventory) x 2 C. average inventory = (beginning inventory – ending inventory)/2 D. average inventory = (beginning inventory – ending inventory) x 2