A random sample of respondents would be distributed randomly, half to the experimental group and half to the control group
A pretest questionnaire would be administered to the respondents in both groups to obtain a measurement on attitudes toward Pepsi advertising, brand, and celebrity; only the respondents in the experimental group would be exposed to the TV program containing the Pepsi commercial. Then, a questionnaire would be administered to respondents in both groups to obtain posttest measures on attitudes toward Pepsi advertising, brand, and celebrity. Which of the following experimental design best represents the above scenario?
A) one-shot case study
B) one-group pretest-posttest design
C) posttest-only control group design
D) static group design
E) pretest-posttest control group design
E
You might also like to view...
In most cases when both positions are encountered in one organization, the chief technology officer (CTO) reports to the _____.
Fill in the blank(s) with the appropriate word(s).
Residual income is a better measure for performance evaluation of an investment center manager than return on investment because: (CMA adapted)
A. only the gross book value of assets needs to be calculated. B. the problems associated with measuring the asset base are eliminated. C. the arguments about the implicit cost of interest are eliminated. D. desirable investment decisions are less likely to be neglected by high-return divisions.
As our nation becomes more ________ and we increasingly interact with other nations around the globe, it is imperative that public administrators become culturally competent so as to better understand and serve the changing needs of communities and citizens.
A) Diverse B) Undemocratic C) Democratic D) Authoritative
Which of the following statements most closely describes the people in the buying center of a medium-sized manufacturing plant?
A. Most government units use a formal buying center to arrive at buying decisions. B. The purchasing manager is an occasional member of the buying center. C. The buying center avoids cross-functional teams whenever possible. D. The composition of the buying center remains constant over long periods of time. E. The composition of the buying center depends on the specific item being purchased.