What is the approximate Internet penetration rate for individuals that have attained less than a high-school education?
A. 55%
B. 65%
C. 75%
D. 85%
Answer: B
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Some marketing experts believe that the overuse of coupons can damage a brand's image, while the use of which of the following can actually enhance a brand's image?
A) contests and sweepstakes B) bonus packs C) sampling D) premiums
If a company uses $1,300 of its cash to purchase supplies, the effect on the accounting equation would be:
A. One asset increases $1,300 and another asset decreases $1,300, causing no effect. B. Assets increase $1,300 and liabilities decrease $1,300. C. Assets decrease $1,300 and equity increases $1,300. D. Assets increase $1,300 and liabilities increase $1,300. E. Assets decrease $1,300 and equity decreases $1,300.
The product component of a marketing mix involves:
a. point of purchase. b. distribution. c. advertising. d. brand name.
Which of the following is not an advantage of franchising?
A) The franchisee has access to the franchisor's knowledge and resources. B) The franchisor gets major tax advantages. C) The franchisor can reach new markets. D) Consumers are assured of uniform product quality.