The product component of a marketing mix involves:

a. point of purchase.
b. distribution.
c. advertising.
d. brand name.


ANSWER: d

The product includes not only the physical unit but also its package, warranty, after-sale service, brand name, company image, value, and many other factors.

Business

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A written order by a buyer for merchandise or other property specified in a purchase requisition is known as a

a. purchase invoice; b. purchase order; c. purchase requisition; d. receiving report; e. sales ticket.

Business

If the auditor determines that the client's current ratio is below a particular covenant level, which of the following would the auditor not do?

a. Assess the effects of the violation. b. Assume that the debt will need to be reclassified, if the violation is not waived. c. Consider that the debt will be due and payable, if the violation is not waived. d. Issue an adverse audit opinion.

Business

The following production data were taken from the records of the Finishing Department for June: Inventory in process, 6-1 ( 30% completed) 4,000 units Completed units during June 71,000 units Ending inventory (60% complete) 7,000 units Determine the number of conversion equivalent units of production in the June 30 Finishing Department inventory, assuming that the first-in, first-out method is

used to cost inventories. A) 74,000 units B) 72,400 units C) 71,200 units D) 4,200 units

Business

Andrew is employed as a chief financial officer of EasyMoney in New York City, for a salary of $200,000 per year on a three-year contract. His employer terminates Andrew with two years left on the contract

Andrew accepts employment as a financial analyst at a different firm that pays $150,000 per year. Which of the following hold true in this scenario? A) Andrew cannot take any legal action against his prior employer after accepting another job. B) Andrew's prior employer must pay Andrew two years' worth of his previous salary. C) Andrew can only sue to receive nominal damages. D) Andrew can sue his prior employer and recover $100,000.

Business