Which of the following is NOT a strategy used by marketers of high-involvement offerings?
A. use social media to create online experiences for the brand
B. run ads to provide consumers with information
C. use Internet search engines such as Google to assist buyers
D. avoid stockout situations so that buyers don't substitute a competing brand
E. use personal selling to provide consumers with information
Answer: D
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Which of the following elements of the marketing communication mix involves use of mail, telephone, fax, e-mail, or Internet to communicate with or solicit response or dialogue from specific customers and prospects?
A) advertising B) personal selling C) direct marketing D) public relations E) sales promotion
Members of a company's ________ conduct business from their offices using telephones, emails, or visits from prospective buyers to generate sales
A) outside sales force B) inside sales force C) industry sales force D) customer sales force E) product sales force
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Indicate whether the statement is true or false
Agencies create more legal rules and adjudicate more controversies than all the nation's legislatures and courts combined
a. True b. False Indicate whether the statement is true or false