Discuss the 10 types of crises from Seeger, Sellnow, and Ulmer.
What will be an ideal response?
Public perception: negative stories about the organization’s products, personnel, or
services; negative rumors; blogs and websites.
Natural disasters: tornadoes, hurricanes, mudslides, wildfires, blizzards, earthquakes, and
volcano eruptions. Product or service: product recalls, food-borne illnesses, concern about products, and
services generated by the media.
Terrorist attacks: bombings, hijackings, abductions, and poisonings.
Economic: cash shortages, bankruptcies, hostile takeovers, and accounting scandals.
Human resource: workplace violence, strikes, labor unrest, discrimination, sexual
harassment, school and workplace shootings, theft, and fraud.
Industrial: mine collapses, nuclear accidents, fires, and explosions.
Oil and chemical spills: tanker and railway spills, pipeline and well leaks.
Transportation: train derailments, plane crashes, truck accidents, and multivehicle pileups.
Outside environment: collapse of financial systems, rising fuel prices, deregulation,
nationalization of private companies, and mortgage crisis.
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Minsuh’s company favored a new CEO, but his salary expectations were unfair in comparison to the rest of the employees in the organization. To hire him, the company would have to make an exception to their policy, and they refuse to do so. This example is related to which ethical decision-making approach?
A. utilitarian B. objectivity C. rights D. justice
In "A Question of Ethics," in Chapter 1, the Ketchum agency's public relations counsel to Russia was viewed by many as ________
A) a heroic effort to save a dying political system, despite Putin's best efforts B) a key step in the agency's international expansion C) a waste of Ketchum's valuable and limited resources D) a reprehensible act that enabled Russia to disguise many of its negative issues
Appropriate and effective marketing metrics must be designed to identify, track, evaluate, and provide key benchmarks for improvement. In the context of change drivers affecting the future of marketing, this reflects the ________.
A. shift to justifying the relevance and payback of the marketing investment B. shift to product glut and customer shortage C. shift in information power from marketer to customer D. shift in generational values and preferences E. shift to distinguishing Marketing ("Big M") from marketing ("little m")
A "short-form merger" requires shareholder approval of both corporations
a. True b. False Indicate whether the statement is true or false