Opal Company purchased inventory on credit. The effect of this transaction is that the:
A) earnings per share decreased.
B) earnings per share increased.
C) working capital increased.
D) debt to equity ratio increased.
D
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If the incidence rate is 0.25, then on average how many potential respondents must be approached in order to obtain one qualified respondent?
A) .25 B) .75 C) 1.25 D) 3 E) 4
You are looking to advertise your new product, and you want good mass-marketing coverage and low cost per exposure. You should go with ________ as your advertising medium
A) radio B) place-based media C) branded entertainment D) advergaming E) television
The greater the emphasis on intangible activities, the more management's attention will be directed to:
A) buildings and property. B) training employees. C) truck fleets. D) material costs.
Compare and contrast the cases of Peanut Corporation of America and the Tylenol Quality Control problem