You are manager of a clothing manufacturing firm that has operations in different countries. Your Indonesian manufacturing facility is dedicated solely to producing elementary school uniforms for the U.S. market. Most of your product output is sold to a larger school uniform company in the U.S. called School Uniforms, Inc. School Uniforms, Inc. has major contracts with school districts like the Los Angeles Unified School District. In this scenario, the Los Angeles Unified School District is part of which of the following business markets?
A. Reseller market
B. Government market
C. Institutional market
D. Distributor market
E. Wholesaler market
Answer: C
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Swatch surveyed the market and identified an unserved segment of watch buyers. Using these results, Swatch created a watch at a price consumers were willing to pay. The unorthodox order of this marketing mix decision is an example of ________
A) competition-based pricing B) cost-plus pricing C) target costing D) value pricing E) penetration pricing
If Anna has done a good job and her supervisor praises the work that she had done, Anna has received what type of reward?
a. Intrinsic b. External c. Intrinsic and External d. Self-reward
Closing the sale is not a part of the sales presentation in which hidden objections are discovered.
Answer the following statement true (T) or false (F)
Brandy forges Caleb's signature on a check "payable to the order of Brandy" drawn on Caleb's account in Downtown Bank. Caleb's forged signature is A) effective if an innocent third party accepts the check
B) effective to the degree that it matches Caleb's genuine signature. C) effective to the extent that Downtown Bank debits Caleb's account. D) not effective.