An automobile manufacturer runs an advertisement proclaiming that one of its luxury cars has been the best-selling model in the United States for two straight years. This is an example of an ad using a(n) ________ appeal.

A. feature
B. emotional
C. product popularity
D. news
E. favorable price


Answer: C

Business

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In a process cost system, the amount of work in process inventory is valued by:

A) finding the sum of all open job costs B) allocating departmental costs between completed and partially completed units C) multiplying units in ending inventory by the direct materials cost per unit D) all of the above

Business

Tulley Manufacturing has an unfavorable direct labor rate variance. Which of the following would be the most likely reason for this variance?

A) The company used lower-paid workers in the production process than they had expected. B) Employees took a longer amount of time to produce the product than expected. C) The company gave employees an unexpected raise due to union negotiations. D) Employees used more direct materials in the production process than expected.

Business

In operations management, quality is defined in terms of:

A. the ratio of cost to output. B. how well a product satisfies customer preferences. C. additional tangible features that come with a product. D. the time taken to inspect one unit of a product.

Business

In the context of the calculation of the net income of a firm, the final step of the process comprises:

A. finding the firm's accounts receivable for goods sold on credit. B. finding the difference between the firm's gross profit and its operating expenses. C. deducting the firm's interest expenses and taxes from its net operating income. D. deducting the firm'scosts of goods sold from its revenue.

Business