Answer the following statement(s) true (T) or false (F)
Licensing agreements can involve patents, trademarks, and technical know-how.
ANSWER: True
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GlaxoSmithKline sponsored a weight-loss community in preparation for the launch of its first weight-loss drug, Alli. Which of the following could be a key marketing benefit of forming an online community?
A) A community enables GlaxoSmithKline to create opinion leaders. B) Users generate their own content, so ads may appear near a variety of messages. C) Two-way information flow can give the company customer information and insights. D) The community can become a point of contact for product recalls. E) An online community offers controllable one-way communication with customers.
State the steps in determining law based on the sociological school of law
What will be an ideal response?
Electronic funds transfers (EFTs) are decreasingly used by companies due to the inconvenience and high cost.
Answer the following statement true (T) or false (F)
Service blueprinting is grounded in all of the following disciplines EXCEPT:
A. Decision theory B. Economics C. Logistics D. Industrial engineering E. Computer systems analysis