If you send an e-mail and include a link, you can track how many people took the desired action of clicking on the link. This is known as
A. reach.
B. gross rating points.
C. impressions.
D. frequency.
E. the click-through rate.
Answer: E
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Which of the following describes Phase 3 of the emergence of a third culture?
A. Initial contact may result in the person withdrawing from the other person (or culture). B. The parties evaluate the need for continued interaction. C. Norms for interaction have evolved to the point where they feel “natural” to both parties. D. Interdependence results in more nuanced development and maintenance of a third culture.
A fund raiser for United Way who divides his organization's donor mailing list into three groups and sends out a different kind of solicitation for each group and compares the relative response rates is doing
a. convenience sampling b. focus group research c. experimentation d. target audience analysis e. Association analysis
The role of decision trees in product design is to:
A) rank products in descending order of their dollar contribution to the firm. B) better understand the customers' wants. C) calculate the expected value of each course of action. D) calculate the value of quality function deployment. E) calculate the value of the moment of truth.
International Products, Inc. (ICI), has exclusive control over the market for its product. ICI's market power is most likely
A. a situation that neither restrains trade or harms competition. B. a legal restraint of trade. C. a per se violation of antitrust law. D. subject to further evaluation.