When Tylenol was sued for failure to warn of possible damage to livers by Tylenol users who drink alcohol, the court held Tylenol's make not liable because alcohol is an unavoidably dangerous product
a. True
b. False
Indicate whether the statement is true or false
False
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During the year, Samuels Company reported net income of $300,000, including amortization of intangible assets of $66,000, depreciation of plant assets of $132,000, and amortization of premium on investment in bonds of $20,000 . Applying the indirect method, cash provided by operating activities is what amount?
a. $300,000 b. $518,000 c. $478,000 d. $498,000
Which of the following is NOT an accurate statement about non-media connectors?
A) NMCs can be ordinary people. B) The Internet has spurred a rise in the number of NMCs. C) All NMCs are industry professionals or celebrities. D) NMCs spread a marketer's message voluntarily. E) NMCs drive consumer-generated marketing.
Answer the following statement(s) true (T) or false (F)
1. People today are more likely to interact with others to build their social capital due to more time spent at the workplace and the use of online networks. 2. Strong ties to family and friends can be restrictive to the entrepreneur because they are less likely to challenge our ideas. 3. Mentors come from outside an entrepreneur’s network. 4. A good way of disengaging from a networking conversation is to look the person in the eye, shake his or her hand, and say, “It has been great talking to you.” 5. Quid pro quo should be avoided in networking as it may be perceived as manipulative. 6. Facebook and LinkedIn make it easy to find out which face-to-face conferences the people in your network are attending.
Advanced BionicsAdvanced Bionics is a global leader in the development of implantable, high-tech neurostimulation devices used to treat deafness and chronic pain. Just two-and-a- half years after introducing its new stimulators, the firm is doing $200 million in domestic sales. How has Advanced Bionics been so successful? Its success can be attributed to its outstanding products and to three aspects of its sales approach. First, Advanced Bionics hired the right talent for its sales force. Companies tend to use experienced sales reps-often hired away from competing companies-to sell new medical devices. This can be very expensive since experienced reps generally expect as much as $200,000 in annual income. So when Advanced Bionics brought its medical device to market, it hired people with
no experience selling medical devices and turned them into sales reps. Hiring inexperienced salespeople created some problems, however, and the company experienced high turnover rates during its first two years in operation. Second, Advanced Bionics provided salespeople with a rigorous training program. Third, Advanced Bionics allowed salespeople to plan their own activities while managers monitored their progress and pushed them to improve. In short, the company has been able to succeed by selecting good salespeople, training them well, and managing them carefully.Refer to Advanced Bionics. Medical Education Training Associates (META) handles the training of new Advanced Bionics sales reps. One of META's advanced courses focuses on building networks among the company's various stakeholders. Networking is often discussed as an approach for developing _____. A. new product ideas B. potential new clients C. strategic resources D. sales force morale E. cost reduction strategies