Familiarise yourself with the current circumstances of a selection of the enterprises featured above in the illustrations of strategy templates. Critically review the status of each enterprise’s strategy and confirm whether the strategy attributed to it here is still valid. If you identify changes, explore why they have occurred.
What will be an ideal response?
Example: In 2011 under a new chief executive, Nokia abandoned its commitment to the Symbian
software platform for its future smartphones in favour of the newer, competing Microsoft Windows
platform. Nokia appears to be shifting to a market share-defending strategy, abandoning its former
share-gain strategy that in recent times has been unsuccessful versus Korean suppliers LG and
Samsung and Chinese HTC. It may also signal reduced emphasis on innovation-leading to one in
which it depends more on the software innovation capabilities of Microsoft. Since Microsoft has not
been rather slow to develop a major position in the operating systems for mobile devices, Nokia and
Microsoft seem to have accepted that a form of complementary alliance will benefit both of them.
Given the success of the non-established Google-backed Android platform, it is not immediately
obvious why Nokia has chosen a relatively unproven alternative. It remains to be seen if the various
competing mobile technology standards can co-exist and if not, which one will come to dominate. In
that sense Nokia’s shift must be considered high risk because it cannot be sure which platform will
find greatest future market acceptance.
You might also like to view...
Regulation of industries has created greater competition and growth opportunities because the playing field has been leveled
Indicate whether the statement is true or false
The practice of comparing the company's achievements against the best practices in the industry is known as ________.
A) segmentation B) goal congruence C) performance evaluation D) benchmarking
The controller's staff often consists of several management accountants. All of the following would most likely be on the controller's staff EXCEPT:
A) general accountants B) budgets and budget analysts C) investments and shareholder relations managers D) cost accountants
Respond to the statement "Create or die" from a new product innovation perspective.
What will be an ideal response?