A digital communication server is:

a. the equipment that delivers programs from their source to subscribers.
b. the process that condenses digital information into a smaller electronic space.
c. the device that enables a TV set to recognize digitized signals from a variety of sources.
d. one person’s communication through a transmitting device to larger audiences.


ANSWER: a

Communication & Mass Media

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Fill in the blank(s) with the appropriate word(s).

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The amplification effect of media on a message comes from the

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Communication & Mass Media

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Tre has recently lost his job. He wants to vote for a candidate who will expand unemployment benefits, so he tunes in to numerous news reports about the beliefs and promises of the candidates. Which of the following variables affecting agenda setting does this scenario exemplify?

A. relevance B. uncertainty C. correlation D. salience

Communication & Mass Media