Manufacturing costs that cannot be traced to specific units of product in a cost-effective manner include:
A. indirect labor.
B. direct material.
C. Both depreciation on production equipment and indirect labor.
D. depreciation on production equipment.
Answer: C
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The advertising promise that captures the reason that people buy products is known as:
A) creative strategy. B) the advertising appeal. C) the selling proposition. D) the creative execution. E) the big idea.
Which of the following is NOT an economic benefit for organizations that make efforts to improve the lot of the disadvantaged groups?
a. gaining a more loyal workforce b. lower turnover rates c. open communication with customers d. increased pool of consumers
Which sentence expresses numbers correctly?
A) To print the new flowchart, we needed legal paper measuring eight by fourteen inches. B) To print the new flowchart, we needed legal paper measuring eight by 14 inches. C) To print the new flowchart, we needed legal paper measuring 8 by 14 inches.
A carpet cleaning firm runs a newspaper ad stating "Special this month only! Three rooms of carpet cleaned for $39.95!" In each of the next ten months, the firm runs the same ad. A consumer advocacy group files suit against the carpet cleaning firm, contending that the ad is deceptive. The suit charges that the ad makes it seem as though the $39.95 price is a special price that will increase at the end of the month, when in reality, the price never changes. The U.S. federal law governing this type of situation is the
A. Robinson-Patman Act. B. Sherman Act. C. Clayton Act. D. Magnuson-Moss Act. E. Wheeler-Lea Amendment.