In your position as a marketing manager for a small industrial company, you have been asked by the president to help differentiate the company's product from its competitors
In reviewing your marketing management notes, you note that the text stated that physical products could be differentiated in nine ways. These nine areas comprise the "meat" of the memo you are writing to the president of your firm. What are the nine ways that physical products can be differentiated?
The nine ways that physical products can be differentiated are form, features, customization, performance quality, conformance quality, durability, reliability, reparability, and style.
You might also like to view...
How does the buying process typically begin?
What will be an ideal response?
How can one avoid culture shock?
What will be an ideal response?
For a valid partnership to exist, the partnership agreement must be in writing
Indicate whether the statement is true or false
Typically takes a short amount of time and allows a broad range of topics to be addressed are two advantages of which of the following data gathering methods?
a. interviews b. focus groups c. surveys/questionnaires d. unobtrusive measures