Typically takes a short amount of time and allows a broad range of topics to be addressed are two advantages of which of the following data gathering methods?
a. interviews
b. focus groups
c. surveys/questionnaires
d. unobtrusive measures
c. surveys/questionnaires
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Which of the following is a disadvantage of using newsletters as an advertising medium?
A) low audience selectivity B) high chances of runaway costs C) lack of adequate control D) relatively high costs E) lack of interactive possibilities
Koyo-Sha Co. manufactures and sells polishing materials and abrasive products. This Japanese-based company has 140 employees, but these employees do not engage in selling the product to end consumers. Instead, individuals not directly employed by Koyo-Sha Co. purchase products from the firm and then resell them to end consumers. Those individuals who are most successful are adept at forming relationships with end consumers, usually through face-to-face interactions. Koyo-Sha Co. receives money from the sales of its products, and the individual receives a commission. Koyo-Sha is most likely a
A. telemarketer. B. direct selling firm. C. wholesaler. D. direct marketer. E. franchise.
________ was originally created by ________
a) JScript, Netscape b) JScript, ECMA c) JavaScript, Microsoft d) JavaScript, Netscape
What is parallel implementation?
A. Using both the old and new systems until it is evident that the new system performs correctly. B. Discarding the old system completely and immediately start to use the new system. C. Having only a small group of people use the new system until it is evident that the new system performs correctly and then adding the remaining people to the new system. D. Implementing the new system in phases until it is evident that the new system performs correctly and then implementing the remaining phases of the new system.