Which of the following best defines the term ‘site stickiness’?
a. The ability of a site to draw repeat visits and to keep people on a site.
b. A comparison of how well different creative executions generate a response.
c. The number of people who later visit the brand's website after a previous exposure to it.
d. The average number of times someone is exposed.
e. The number of people who click through who go on to purchase the product.
Which of the following best defines the term 'viewthrough'?
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Concerning the covering of exchange market risks, assuming that a depreciation of the domestic currency is anticipated, one can say that there is an incentive for
a. exporters to rush to cover their future needs. b. importers to rush to cover their future needs. c. both exporters and importers to rush to cover their future needs. d. neither exporters nor importers to rush to cover their future needs.
When considering sharing bad news within an organization, managers must commit to
A) determining what an employee may be implying, but not saying. B) responding only when each detail has been researched thoroughly. C) punishing those employees who spread bad news in the workplace. D) limiting the communication channels. E) listening when employees have negative information to share.
When a company's professional buyer considered a ________ of a plant to house a new distribution center, he spent a lot of time and effort researching information because this purchase decision was very high-risk, complex task
A) new-task buy B) modified rebuy C) reciprocal purchase D) straight rebuy E) simplified rebuy
The Larson and Gobeli study that compared projects that had been managed in a variety of structural types revealed that new product development projects tended to be most effectively executed when the organizational structure was a:
A) Project matrix. B) Project organization. C) Balanced matrix. D) Functional matrix.