Why is reselling the customer an important part of the confirmation after the adoption of an innovation?
What will be an ideal response?
Favorable experiences contribute to new customers becoming loyal adopters, as their initially positive opinions result in confirmation of the product. Even loyal customers may decide that a new product is not meeting expectations and reject it. Some marketers feel that reselling the customer in the confirmation stage is important, so they use advertisements, sales presentations, and other communications to reinforce a customer's choice.
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Carlos sells mailing lists for a direct marketing company. He is interested in selling a mailing list to the publisher of a magazine devoted to new electronic products. Carlos learns that he cannot close the sale until meeting the publisher's circulation vice president. This sort of information would be found in the ________ that Carlos created.
A. customer profile sheet B. competitive portfolio C. business proposition D. sales call objective E. company's marketing plan
Maslow's theory is that human needs are arranged in a hierarchy and that an individual must secure his or her most basic needs before tying to realize higher-order needs
Indicate whether the statement is true or false
Merrell Enterprises' stock has an expected return of 14%. The stock's dividend is expected to grow at a constant rate of 8%, and it currently sells for $50 a share. Which of the following statements is CORRECT?
A. The stock's dividend yield is 8%. B. The current dividend per share is $4.00. C. The stock price is expected to be $54 a share one year from now. D. The stock price is expected to be $57 a share one year from now. E. The stock's dividend yield is 7%.
In preparing a statement of cash flows using the indirect method, the Depreciation Expense ________
A) is added back as an adjustment to Net Income in the operating activities section B) is shown as a negative cash flow in the investing activities section C) is added back to Purchases of Plant Assets under investing activities D) is shown as a negative cash flow under operating activities