Of the following principles used in developing effective advertisements, which helps viewers move the advertising message from short-term memory to long-term memory?
A) simplicity
B) consistent positioning
C) identifiable selling point
D) visual consistency
D
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What are some examples of situational factors that can be used to segment business markets?
What will be an ideal response?
How many guitars does Ajax need to sell each month to break even? (Round your answer up to the nearest whole guitar.)
Ajax was a professional classical guitarist until a motorcycle accident left him disabled. After long
months of therapy, he hired an experienced luthier and started a small shop to make and sell Spanish
guitars. The guitars sell for $800, and the fixed monthly operating costs are as follows:
Ajax's accountant told him about contribution margin ratios, and Ajax understood clearly that for every
dollar of sales, $0.60 went to cover his fixed costs, and anything above that point was profit.
A) 5 guitars
B) 3 guitars
C) 7 guitars
D) 8 guitars
Treasury Stock is listed in the stockholders' equity section on the balance sheet
Indicate whether the statement is true or false
Recruiters usually expect to see all of the following on a résumé except
A) your job objective. B) your personal references. C) your education history. D) the names of previous companies.