Lee, the CEO of Opal Inc., a digital media startup, holds a meeting with his employees, telling them he wants them to put 100 percent effort into their daily work. He adds that in every quarter the company meets its sales targets, employees will receive a $500 bonus. In this scenario, Lee's actions are most likely to improve
A. continuous learning.
B. information systems.
C. ethical behavior.
D. employee engagement.
E. critical thinking.
Answer: D
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Which of the following would a marketer use as a synonym for controllable marketing mix factors?
A. macromarketing forces B. micromarketing factors C. marketing management factors D. the four Ps of marketing E. environmental forces
An inventor for 3M, David Windorski questioned dozens of students about how they study. They told him
A. that the average backpack was already too heavy. B. to determine the ratio of 3M products to study aid products of other competitors. C. to make new products that have higher quality. D. that it would be reasonable to put Post-it Flags together with a highlighter. E. that Scotch tape had outgrown its usefulness to students.
An auditor analyzes repairs and maintenance accounts primarily to obtain evidence in support of the audit assertion that all:
A. non-capitalizable expenditures for repairs and maintenance have been recorded in the proper period. B. non-capitalizable expenditures for repairs and maintenance have been properly charged to expense. C. expenditures for property and equipment have been recorded in the proper period. D. expenditures for property and equipment have not been charged to expenses.
BATNA stands for
A. best alternative to a negative agreement. B. best alternative to a negotiated agreement. C. best assignment to a negotiated agreement. D. best alternative to a negative assignment.