The objective function for an optimization problem is: Min 3x – 2y, with one of the constraints being x, y ? 0 and integer. If the integer restriction on the variables is removed, this would be a familiar two-variable linear program; however, it would be an example of _____
a. convex hull of the linear program
b. a mixed-integer linear program
c. LP relaxation of the integer linear program
d. a binary integer linear program
C
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When developing the advertising program, specifying ________ helps advertisers with other choices in the process such as selecting media and evaluating a campaign.
A. target audiences B. pricing constraints C. product or service features D. time constraints E. advertising objectives
A print advertisement for Bijan uses the picture of a typical grandmother with a testimony about the perfume and how her granddaughters now wear Bijan. This advertisement illustrates a testimonial execution with a(n):
A) cognitive message strategy B) affective message strategy C) conative message strategy D) brand message strategy
Which of the following methods is characterized by low levels of control in the data collection process?
A) personal interviews B) telephone interviews C) mail surveys D) focus group
Which of the following modes of transport should Roland choose to transport the unprocessed vegetables from Riverdale's farms to the Giant Beanstalks' factory quickly and with minimum cost?
A) air carrier B) pipeline C) truck D) oil tanks E) air tunnels