Ridley Scott is an incredible visual stylist, but he often show a disdain for
a. actors
b. sound effects
c. scripts
d. all of the above
c
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A company wants to ensure its messages are accessibletoevery possible audience. The PR team publishes multiple news releases usingdifferent story angles, so the message is recurrent and available to as many people as possible
What element is utilized in this context? a. Frequency b. Reach c. Budget d. Tactic
Group influence and pressure are particularly apparent and successful in persuasion efforts:
a. during controversy. b. when issues are clear. c. when attitudes, not opinions, are under scrutiny. d. when the purpose of the communication is concealed.
Because we are uncomfortable with managing conflicting ideas, we tend to use ________ when using media.
A. selective gratification B. selective viewing C. selective exposure D. selective retention
The _____ context of conflict may deal with whether the conflict took place after a hard day of work or after an enjoyable dinner
A) physical B) socio-psychological C) temporal D) cultural