List five methods for decision making and problem solving
1. ________________________ 4. _______________________
2. ________________________ 5. _______________________
3. ________________________
Answer: individual approaches, leader mandate, majority rule, powerful minority, consensus
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According to Schutz, oversocial individuals cannot stop themselves from getting involved and
communicating with others. Indicate whether the statement is true or false
Which element of a print ad allows the writer to introduce new material that may draw the reader into an ad?
a) Subhead b) Headline c) Illustration d) Body copy
The following are all types of objectives, EXCEPT:
a. Behavioral b. Subliminal c. Attitudinal d. Informational
The residual message is
a. the part of the message we respond to. b. the part of the message we understand. c. the part of the message we remember. d. usually stated first. e. usually stated last.