The key variation that distinguishes one communication channel from another is social ________-the ability of a channel to carry and convey subtle social and relational cues from sender to receiver that go beyond the literal text of the message itself.
Fill in the blank(s) with the appropriate word(s).
bandwidth, presence
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Which of the following is not a principle of persuasion?
A. The belief in reciprocity is almost universal. B. People tend to resent and disrespect credible experts. C. People tend to like those who like them. D. People tend to do what they are personally committed to do. E. People tend to follow the lead of those most like themselves.
A company's current ratio is 1.2 and its quick ratio is 0.25. This company is probably an excellent credit risk because the ratios reveal no indication of liquidity problems.
Answer the following statement true (T) or false (F)
Curt has no connection with Harvard University, but he has a new line of computer software that he would like to market to university students and faculty under the name of "Harvard Software." In this case:
A) Curt may, most likely, register the name "Harvard Software" under the Lanham Act. B) Curt may, most likely, be able to copyright the name "Harvard Software" under the Copyright Act. C) it is unlikely that Curt will be able to register the name "Harvard Software," because it falsely suggests a connection to an institution. D) it is unlikely that Curt will be able to register the name "Harvard Software," because it has not yet been market tested to see if the name confuses consumers.
The illumination step in Wallas's creative process involves letting a problem lie in the subconscious for a time.
Answer the following statement true (T) or false (F)