The conditions that must be satisfied before making causal inferences include all of the following except ________
A) time order of occurrence of variables
B) role of evidence
C) concomitant variation
D) elimination of other possible factors
B
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Which of the following is defined as nonpersonal communication paid for by an identified sponsor using mass media?
A) public relations B) direct marketing C) direct selling D) advertising E) sales promotion
Melissa Price is a member of the sales force at Urban Fashions, a Houston-based manufacturer of women's apparel. Melissa is preparing for a first meeting with a wholesaler who is a potential customer
She is learning as much as she can about her prospect and his organization. Melissa is in the ________ step of the personal selling process. A) prospecting B) qualifying C) preapproach D) follow-up E) demonstration
Which statement below does not describe written communication as stated in the textbook?
a. The message can be recorded and archived b. Hard for feedback to reach sender c. The message can easily be reviewed d. Privacy breaches are always a problem
Which of the following statements would NOT be a valid use of pro forma financial statements?
A) to determine a firm's needs for financing B) to analyze the effects of a firm's forecasts on its financial performance C) to enhance a firm's ability to offer shareholders guaranteed operating results D) to serve as a benchmark when comparing actual results to planned activities