The four factors that form marketing mix are ________.

A. product, price, promotion, and place
B. product, place, politics, and price
C. product, packaging, promotion, and price
D. product, price, promotion, and public opinion


Answer: A

Business

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In larger, older organizations:

A. decisions are delegated to empowered, decentralized subsidiary managers. B. more decisions are delegated to the subsidiary headquarters. C. decisions regarding local adaptation are made at headquarters. D. more decisions are made at headquarters of parent company.

Business

Penny Bank, a discount store, is highly competitive. When entering a new market, Penny Bank often cuts prices so deeply that it sells below costs, effectively pushing smaller retail stores with less purchasing power out of the market

In this case, Penny Bank is using ________. A) market skimming B) psychological pricing C) predatory pricing D) deceptive pricing E) cost-plus pricing

Business

What is the basic difference between the four sales presentation methods?

What will be an ideal response?

Business

Argyle Designs, Inc. has entered into a contract to design 40 new dresses for a customer. It will collect a total of $40,000 after the design services are complete. Argyle started design work on June 1. As of June 30, it finished 8 of the 40 designs

The company will make an adjusting entry at the end of June to accrue $10,000 of service revenue. Indicate whether the statement is true or false

Business