What is a major advantage of television advertising?

A) production costs
B) placing advertisements
C) targeting potential customers
D) impact through a moving and visual medium


Answer: D

Communication & Mass Media

You might also like to view...

In a parent–child conflict, there are two elements that are central to understand conflict:

a. the power of tantrums: the age of child. b. the developmental level of child; the power of parents. c. the developmental level of parents; the power of parents. d. the age of child; the developmental level of parents.

Communication & Mass Media

To use Facebook effectively, public relations practitioners must always remember that

A) Facebook is only a simple blog, so creativity will be limited. B) the best approach is to dominate the page every day. C) they may have to "shut down" contributors at any time. D) establishing connections takes thought and creativity. E) Facebook will soon be eclipsed by the next major social media vehicle.

Communication & Mass Media

The word "television," invented by ________ of RCA, was a combination of hearing and seeing by radio

Fill in the blank(s) with correct word

Communication & Mass Media

Before we begin to interpret stimuli we have selected from our environment we have to

make sense of them in some way. How do we prepare to to interpret stimuli? What will be an ideal response?

Communication & Mass Media