In 2006, Tom Cruise demonstrated the central role stars play within the Hollywood economic structure by ________
A) making the most successful movies of his career
B) successfully blocking the airing of an episode of South Park
C) signing a long term contract with a major Hollywood studio, reinstating a financial practice out of fashion since the 1940s
D) guaranteeing the box office failure of a film by refusing to honor a contractual agreement to star in the picture
B
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Pelias and VanOosting explain, “At this point, both performers and audience are seen as co-producers, each contributing to the artistic event.” This is an example of
A. Proactive participants B. Inactive Participants C. Interactive participants D. Preferred participants
Answer the following statements true (T) or false (F)
1. PR pro Brad Groznik said in the Frontline Media Writing Profile that writing is a skill people are born with. 2. Public relations is defined as a social science and a profession. 3. What you say about something is more important than what you do. 4. When you implement a PR campaign, you may change direction midcourse.
Charisma is a special magnetic quality that some speakers possess to inspire confidence
Indicate whether the statement is true or false
According to the authors of your textbook, one of the defining characteristics of interdependence is __________
A. individual autonomy and freedom when working in a team B. the division of work into parallel teams C. member satisfaction D. the emergence of primary and secondary tension E. increased independence and autonomy