In 2006, Tom Cruise demonstrated the central role stars play within the Hollywood economic structure by ________

A) making the most successful movies of his career
B) successfully blocking the airing of an episode of South Park
C) signing a long term contract with a major Hollywood studio, reinstating a financial practice out of fashion since the 1940s
D) guaranteeing the box office failure of a film by refusing to honor a contractual agreement to star in the picture


B

Communication & Mass Media

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Pelias and VanOosting explain, “At this point, both performers and audience are seen as co-producers, each contributing to the artistic event.” This is an example of

A. Proactive participants B. Inactive Participants C. Interactive participants D. Preferred participants

Communication & Mass Media

Answer the following statements true (T) or false (F)

1. PR pro Brad Groznik said in the Frontline Media Writing Profile that writing is a skill people are born with. 2. Public relations is defined as a social science and a profession. 3. What you say about something is more important than what you do. 4. When you implement a PR campaign, you may change direction midcourse.

Communication & Mass Media

Charisma is a special magnetic quality that some speakers possess to inspire confidence

Indicate whether the statement is true or false

Communication & Mass Media

According to the authors of your textbook, one of the defining characteristics of interdependence is __________

A. individual autonomy and freedom when working in a team B. the division of work into parallel teams C. member satisfaction D. the emergence of primary and secondary tension E. increased independence and autonomy

Communication & Mass Media