Why do brands require repositioning? What are the ways in which repositioning can be accomplished?
What will be an ideal response?
When introducing a new product into a product line, one or more existing brands may have to be repositioned to minimize cannibalization of established brands and thus ensure a favorable position for the new brand. Repositioning can be accomplished by physically changing the product, its price, or its distribution. Rather than making any of these changes, marketers sometimes reposition a product by changing its image through promotional efforts. Finally, a marketer may reposition a product by aiming it at a different target market.
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How does the Internet help customers evaluate merchandise when making buying decisions?
What will be an ideal response?
Identify a true statement about cross-functional teams.
A) They can only be used with part-time or temporary team assignments. B) They generate less ideas and alternative solutions than traditional teams. C) They are intentionally composed of employees from different departments of an organization. D) They usually attack problems from one perspective.
On a common-size income statement, operating income should be stated as a percentage of:
A) net income. B) sales revenue. C) operating income. D) total assets.
The main purpose exception to the Statute of Frauds allows oral collateral contracts to be enforced if there is a monetary benefit to the guarantor
Indicate whether the statement is true or false