How does the Internet help customers evaluate merchandise when making buying decisions?
What will be an ideal response?
An important service offered by retailers is providing information that helps consumers make better buying decisions. Retail channels differ in terms of how much information customers can access. The amount of information available through the store channel is limited by the number and training of sales associates and the space allocated to informative signage. Similarly, the information available through a catalog channel is limited by the number of pages in the catalog. In contrast, the information provided through the Internet channels is unlimited. The vast amount of information available through these channels enables customers using this channel to solve problems, rather than just get information about specific products.
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Communication does not occur until a written message is ________.
A. understood B. read C. received D. all of these
How can a marketer overcome the negative effects of commoditization?
A) convince target consumers that the firm's products are as good as those of competitors B) convince target consumers that price is irrelevant in determining quality C) convince target consumers that the firm's products are different from those of competitors D) convince target customers that buying the highest-priced product is no guarantee of quality E) convince target customers that all the products in the market are equivalent
In the past, ________ allowed manufacturers to establish artificially high prices by limiting the ability of wholesalers and retailers to offer reduced or discounted prices.
A. price discrimination B. the Robinson-Patman Act C. minimum markup laws D. the Consumer Goods Pricing Act E. fair trade laws
Good-News Messages ? Well-written messages that convey positive news, thanks, or appreciation generate goodwill. Learn to craft effective, receiver-focused, good-news messages to improve your business relationships by building goodwill. When sending a thank-you note in professional situations, you should use _________approach and express sincere feelings of gratitude. A. a reductive B. a
deductive C. an inductive Fill in the blank(s) with correct word