Which of the following sentences is true of readability tests?
A. The communications efficiency of a copy in a print ad can only be tested with reader interviews.
B. To be effective, readability tests should be used only in conjunction with other pretesting methods.
C. An advantage of the readability test is that the copies are not mechanical.
D. This method uses the Delphi group formula.
E. Readability tests are successful in consistently providing direct inputs from receivers.
Answer: B
You might also like to view...
All of the following are normally found in a corporation's stockholders' equity section except
a. Common Stock b. Paid-In Capital in Excess of Par c. Dividends in Arrears d. Retained Earnings
Kaylee is getting ready to close her sales call. She feels she has answered all of the prospects objections and feels confident that the prospect is ready to buy. The best close for her would be the:
A) continuous "yes" close B) direct close C) summarization close D) assumptive close
Which of the following is not common to most wills?
a. The opening clauses b. Promises not to leave anything to a disfavored child c. The fiduciary clause d. The closing clause e. The body of the will
Which of the following features are shared by futures contracts and options?
I. They have specified expiration dates. II. Their value is derived from changes in the value of some other asset. III. Unprofitable futures or options can simply be allowed expire unexercised. IV. Futures contracts specify the price at which the commodity will be delivered at the expiration date. A) I and II only B) I and IV only C) II and III only D) I, II and III only