Differentiate between breadth and depth of a firm's product mix by choosing a familiar company and explaining how its products exemplify these two concepts.
What will be an ideal response?
Answers will vary depending on the company chosen. Students should demonstrate understanding of the terms breadth (number of product lines offered by the firm) and depth (number of products within a product line).
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Which two path–goal leader behaviors are also leader behaviors in the situational approach?
A. participative and directive B. supportive and authoritative C. supportive and directive D. achievement-oriented and directive
A ________ consists of a set of buyers who share common needs or characteristics that the company decides to serve
A) marketing channel B) citizen-action group C) distribution channel D) target market E) customer franchise
Which of the following is the best way to prevent an agency problem between shareholders and managers?
A) Maintain a proportional relationship between a manager's bonus and the number of employees in the firm. B) Compensate managers to a significant degree with shares of stock in their firm. C) Reward managers if they keep costs below the budgeted amount. D) Pay managers a bonus if their division exceeds its targeted market share. E) Pay managers a bonus if their division exceeds its quarterly sales target.
The numerical value of the coefficient of determination
a. is always larger than the coefficient of correlation. b. is always smaller than the coefficient of correlation. c. is negative if the coefficient of correlation is negative. d. can be larger or smaller than the coefficient of correlation.