________ is a decision process used to identify which suppliers should provide a group of products or services, form of contract, performance measures used to measure performance and appropriate level of price, quality and delivery arrangements
a. Commodity strategy
b. Production strategy
c. Category strategy
d. Business unit strategy
e. None of the choices.
c
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Strategic planning should communicate not only general goals about growth and profits but also
A. how to pay for them B. ways to increase organizational synergy C. how to increase market share D. ways to achieve them E. methods related to MBO
____________ability is inextricably linked to individual performance in organizations.
a. Listening b. Hearing c. Communication d. Critical thinking
Successful use of the telephone in appointment scheduling requires a chatty message that hints of a desire to establish a long-term relationship with the prospect.
Answer the following statement true (T) or false (F)
Advertising, direct marketing, personal selling, and public relations are all tools within the ________ element of the marketing mix
A) product B) promotion C) publicity D) people E) process