Reproducing material exactly as you found it is called what?
A) Summarizing
B) Paraphrasing
C) Quoting
D) Secondary reporting
E) Primary reporting
Answer: C
Explanation: C) Quoting a source means you reproduce the material exactly as you found it (giving full credit to the source, of course). Use direct quotations when the original language will enhance your argument or when rewording the passage would reduce its impact.
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________ consists of evaluating each market segment's attractiveness and selecting one or more segments to enter
A) Positioning B) Mass customization C) Market targeting D) Market segmentation E) Differentiation
Which ethical principle tells you that it is wise to assume perfect information markets?
A. the Golden Rule B. the New York Times test C. the Social Contract Rule D. the Collective Utilitarian principle
Which of the following is most likely to have an unprofessional or part-time buyer who needs more advice and assistance from marketers before and after a sale?
A) a reseller B) a mass producer C) a foreign government D) a state government E) a not-for-profit institution
Use ________________ following interpretive captions
a. detailed graphics b. familiar examples c. citations d. periods