One of the primary differences between the Internet and traditional media is the cost of time and/or space.
Answer the following statement true (T) or false (F)
True
There are at least two important distinctions between the Internet and traditional media. The first is the cost of time and/or space. In traditional media, time (on TV or radio) and space (in print) are precious and limited resources. In contrast, space on the Internet is vast and inexpensive.
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Marketers expect non-media connectors to use their own resources to
A) purchase advertising time and space. B) distribute free samples to prospective customers. C) take part in personal selling efforts on behalf of products. D) influence their friends, family, and people in their professional circles. E) conduct media audits to determine the size of their audiences.
The Larson and Gobeli study that compared projects that had been managed in a variety of structural types revealed that both new product development and construction projects tended to be least effectively executed when the organizational structure
was a: A) Project matrix. B) Project organization. C) Balanced matrix. D) Functional organization.
"Good" market segments are those that are
A. heterogeneous within. B. operational and substantial. C. substantial all the time. D. international in nature. E. homogeneous between.
Gourmet Foods, Inc, requires all distributors of its products to sell them at a specified minimum price. Under the Sherman Act, this is a violation
a. if the anticompetitive effects outweigh the competitive benefits. b. if the competitive benefits outweigh the anticompetitive effects. c. under any circumstances. d. under no circumstances.