The explanation for why disliked communicators are sometimes more persuasive than liked communicators is because:
a. sometimes disliked communicators have a more impressive educational background
b. messages sometimes perceive them as more authoritative
c. disliked communicators will often argue for a proattitudinal message
d. message receivers experience more cognitive dissonance and through dissonance reduction have a great attitude change
d. message receivers experience more cognitive dissonance and through dissonance reduction have a great attitude change
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The secret to high intercoder or observer reliability is
a. thorough using surveys only b. clear definitions and classifications of observed behaviors c. random selection of observers d. using qualitative interviews
Define and explain the function of a preliminary outline
What will be an ideal response?
Data, including audio, visual, and textual materials that provide evidence to support the main ideas is called
a. academic evidence. b. supporting material. c. credible information. d. specific purpose details.
When you organize facts and examples into main points with supporting materials, you're following principles in the canon of disposition
Indicate whether the statement is true or false