The population health nurse is working with a group of hospital administrators to create a health education program to address obesity in the adolescent population. Which questions should the nurse have answered when designing the social marketing
for this program? (Select all that apply.)
1. When should the program be provided to the adolescents?
2. Where should the program be provided to the adolescents?
3. Does the hospital have the resources to provide the program?
4. How many computers are available for the adolescents to use?
5. What follow-up is needed after the program to reinforce behaviors?
Answer: 1, 2, 3, 5
Explanation: 1. Strategic questions when designing social marketing include "What is the best time and place to reach the target audience?" Another question to be answered is "Do we have the resources needed for the interventions?" The last question that needs to be answered addresses follow-up. This question would be "How can we integrate a series of interventions to act, over time, in an integrated fashion, to influence the behavior?" Social marketing design does not focus on the number of computers for participant use.
2. Strategic questions when designing social marketing include "What is the best time and place to reach the target audience?" Another question to be answered is "Do we have the resources needed for the interventions?" The last question that needs to be answered addresses follow-up. This question would be "How can we integrate a series of interventions to act, over time, in an integrated fashion, to influence the behavior?" Social marketing design does not focus on the number of computers for participant use.
3. Strategic questions when designing social marketing include "What is the best time and place to reach the target audience?" Another question to be answered is "Do we have the resources needed for the interventions?" The last question that needs to be answered addresses follow-up. This question would be "How can we integrate a series of interventions to act, over time, in an integrated fashion, to influence the behavior?" Social marketing design does not focus on the number of computers for participant use.
5. Strategic questions when designing social marketing include "What is the best time and place to reach the target audience?" Another question to be answered is "Do we have the resources needed for the interventions?" The last question that needs to be answered addresses follow-up. This question would be "How can we integrate a series of interventions to act, over time, in an integrated fashion, to influence the behavior?" Social marketing design does not focus on the number of computers for participant use.
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