Which of the generations feels strongest that new technology makes life easier?
A) Millennial
B) Gen X
C) Late Boomer
D) Early Boomer
E) Traditionalist/Silent
Answer: A
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The new cereal product development team included a project manager located at headquarters in Chicago, a marketing specialist in the Los Angeles office, and a research and development (R&D) team in Kansas.
What will be an ideal response?
Suppose you were at a wedding reception and were asked to give a congratulatory speech to the bride and groom with no prior notice. You would be giving a(n)
A) extemporaneous speech. B) motivated speech. C) memorized. D) impromptu speech. E) manuscript speech.
According to your textbook, the following statement is an example of ________ reasoning:President John Kennedy was assassinated on November 22, 1963. The Beatles hit the top of the charts for the first time less than a month later. Can there be any doubt that the Beatles' rise to popularity was brought about partly by Kennedy's death, which left a void in the hearts of America's youth that was quickly filled by the dynamic singing group?
Fill in the blank(s) with the appropriate word(s).
Identify three basic news media routes through which PR information reaches its intended audience
a. proposal, interview, coverage of event b. coverage of event, interview, news release c. advertisement, report, news release d. none of the above