Identify three basic news media routes through which PR information reaches its intended audience
a. proposal, interview, coverage of event
b. coverage of event, interview, news release
c. advertisement, report, news release
d. none of the above
B
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Who developed the earliest portable movie cameras?
A. Thomas Edison B. Auguste Marie and Louis Jean Lumière C. Étienne-Jules Marey D. Eadweard Muybridge
This young sailor was so determined to make Vannevar Bush’s vision a reality that he invented or contributed to the development of email, the computer mouse and computer vide teleconferencing:
a) John W. Mauchly; b) Steve Jobs; c) Bill Gates; d) Dougls Englebart; e) William Yates.
In a low-context language culture, you will notice
a. indirect expression of opinions. b. use of silence admired. c. less reliance on explicit verbal messages. d. self-expression valued. e. ambiguity admired.
Which of the following does not have a comparable online counterpart?
a) Case study b) Ethnography c) Field Observation d) Focus group