Online bookmarking, rating of products, and information contributed by consumers are examples of
A) news aggregation.
B) media auditing.
C) online socializing.
D) story-editing.
E) user-generated content.
E
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In the final step of a marketing process, a company reaps the rewards of its strong customer relationships by capturing value from customers
Indicate whether the statement is true or false
The rate at which new products become accepted is known as the ________ process.
A. steering B. variance C. adoption D. diffusion E. sensitivity
Which of the following is not one of the descriptions of creativity?
a. Any action that leads to results, which are novel, useful, and predictable. b. Seeing things that everyone around us sees while making connections that no one else has made. c. The process of change from what is and has been to what might not be. d. The entire process by which ideas are generated, developed and transformed into value.
A company's product development strategy
A) defines the set of customer needs that it seeks to satisfy through its products and services. B) specifies the portfolio of new products that it will try to develop. C) specifies how the market will be segmented and how the product will be positioned, priced, and promoted. D) determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.