A company's product development strategy
A) defines the set of customer needs that it seeks to satisfy through its products and services.
B) specifies the portfolio of new products that it will try to develop.
C) specifies how the market will be segmented and how the product will be positioned, priced, and promoted.
D) determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.
Answer: B
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The purchase order master data is a compilation of open POs and includes the status of each item on order
Indicate whether the statement is true or false
Stage Technologies is a London-based company that supplies engineering solutions for the entertainment industry. It has helped the boy-band Westlife make a flying entrance onto stage and provided stage-rigging packages for Princess Cruise vessels. The company was established in 1994 after a couple of production designers decided that the automation of theater productions could be done more safely and more efficiently by using modular production rather than the old "build-as-needed" formula. The company installs wenches, stage lifts, and other equipment commonly used in stage productions. The equipment is designed so it can be operated from a single console without awkward or heavy lifting. Both opera companies and theaters see the benefit of such a system, but many are reluctant to buy
because of perceived costs. John Hastie and Mark Ager, the company's best salespeople, must design sales presentations that address these concerns.When a theater owner asks Hastie, "How can your rigging safely lift a 250-pound tenor ten-feet off the ground and gently return him to the ground with little physical effort?" Hastie should interpret this question as: A. a buying signal. B. a polite no-need objection. C. a disruptor. D. a demand for negotiation. E. the end of the presentation.
Which of the following is true regarding customers as primary sources for competitive research?
A) They are an easy source for business markets since most data is published in magazines or on the Internet. B) Service professionals are a good source of information regarding the selection process of customers. C) Retailers provide useful customer information, especially in business markets. D) They are an easy source in consumer markets since consumers can be asked directly.
Target audience-centered marketing means that the organization might undertake
a. a change in the value proposition (product, service or idea itself) b. a change in organizational goals c. increase use of multiple advertising or communication strategies to reach its audiences d. focusing more advertising on the organization's single primary audience e. a reduction in research to allow more money in promotion